What happens when Ireland’s largest guitar manufacturer decides to discontinue its entire existing range and start again?
Irish guitarist and YouTuber KDH takes a closer look at one of the biggest changes in Emerald Guitars’ history in his latest video,
“They Discontinued Every Guitar.”
After more than 25 years of designing and building innovative carbon fibre instruments, Emerald has embarked on an exciting new chapter with the Emerald Reset — a major evolution of our guitar designs, manufacturing processes and plans for the future. The recent launch saw us retire 16 previous-generation models and introduce our completely redesigned third-generation X20 family, alongside Noir by Emerald Guitars, a distinct new product line focused on performance and accessibility. But what’s behind such a significant change, and what does it mean for the future of Emerald?
In his latest video, KDH explores the thinking behind the Reset, takes a closer look at our newly launched instruments and sits down with Emerald founder Alistair Hay to discuss the decisions shaping this new era. It’s a fascinating look at where Emerald has come from, what’s changing behind the scenes and where we’re heading next.
Watch KDH’s video below to discover the story behind the Emerald Reset. After more than 25 years of designing and building innovative carbon fibre instruments, Emerald has embarked on an exciting new chapter with the Emerald Reset — a major evolution of our guitar designs, manufacturing processes and plans for the future.
Explore the New Era of Emerald Guitars at emeraldguitars.com.